• Zsuzsa Szvetelszky

    Researcher, consultant, lecturer, speaker and author - mapping formal and informal communications from the smallest villages to the largest organisations.

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    Main theme - The Social Psychology of AI

    Many aspects of AI are currently under evaluation - but an essential question has not yet been raised: what will AI do with groups and communities?

    65% of human communication is gossip - something AI is unable to process. Zsuzsa researches how will we be best able to utilize AI in the field of group communication.

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    Bio

    Zsuzsa researches formal and informal communication:
    from the smallest villages to the largest factories.

    She is a researcher, a consultant, a lecturer, a speaker and an author.

    Click here for a detailed bio!

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    Media

    One example of Zsuzsa's media appearances on RTL:

    "The language of science is about facts, the language of conteos is about emotions."

    For many other media appearances of her research and interviews - just scroll down to read!

  • Finally, someone has taken the initiative and written about it properly! Because human ethology has long recognized that gossip is a form of communication that is a fundamental human characteristic. Animals do not gossip at all. Without gossip, modern societies would not survive....

    Vilmos Csányi - a legend in ethology, member of the Hungarian Academy of Sciences

  • Articles & Interviews

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  • Books and publications

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    Repair - How to fix broken objects, relationships and societies

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    Hidden organisations (Hungarian: Rejtett szervezetek)

    The power of informal communications

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    Gossip (Hungarian: A pletyka)

    "Finally, someone has taken the initiative and written about it properly! Because human ethology has long recognized that gossip is a form of communication that is a fundamental human characteristic. Animals do not gossip at all. Without gossip, modern societies would not survive...." Vilmos Csányi

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    Happy at the Workplace (Hungarian: Boldogan a munkahelyen)

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    Everyone is third (Hungarian: Mindenki harmadik)

    "At the intersection of classical humanities and natural sciences, a new approach to human sciences is emerging, one that differs significantly from previous approaches in terms of both perspective and methodology, yielding many exciting and controversial results. I would include Zsuzsanna Szvetelszky's book in this category."

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    The Nature of Gossip (Hungarian: A pletyka természete)

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  • Talks

  • Social

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